Hugo
Lebeda
Videographer & Designer
Creative Director
Over the years, this tendency morphed into creating card sets for films and cars, then it transformed into starting a small shoe-repairing business at primary school and directing a conceptual fashion short film together with my high school class. The latter decision paved my way towards the creative industry and I got into a Design degree at Aalto (ranked 6th in the world). My studies ranged from graphic design, industrial design to film studies and UX, while I was on a constant lookout for practical work experience. From freelance graphic work, I shifted into videography, motion design and creative direction at Interract. At the center of this evolution, one thing stayed and will stay the same however — the never-perishing need to pursue creative projects.
Thoughtful storytelling, accompanied by intriguing visuals and immersive audio, creates a powerful medium—one that communicates with people on multiple levels, resonates with emotions, engraves memories, and ultimately helps shape decisions. As a creative, I focus on producing quality videos that keep viewers intrigued until the very end. I’m not a fan of compromising honesty and truthfulness just for the sake of getting views and cheap success. Providing value, evaluating feedback, and staying consistent in testing various creative directions is the way to get there.
When I was about five, I found an old and massive atlas at our house. It was probably half my weight at the time. At first, I observed the maps, flags, charts and figures. Moments after, the urge to take what I observed and translate it onto a piece of paper into something meaningful kicked in. I started sketching fictional lands, states, and planets. I began designing ways to visualize the population size of cities, fantasizing over statistics and putting data in some sort of order.
From script drafting to refining based on feedback, from shooting to editing, I prefer to serve as a one-stop-shop solution for my clients. I always start by gaining a firm understanding of the brand’s values and tone of voice. Then, I focus on defining a clear purpose for each video and maintaining open and honest communication, both personally and through my work.
After sharing the first version, I carefully listen to feedback while making sure to rationally explain my decisions. In larger productions, there might be several such iterative rounds. Once the direction is clear, I focus on final refinements and deliver the polished edit, ensuring it’s optimized in both format and content for its intended streaming platform.
These days I split my time between Helsinki and Prague, mostly crafting launch videos and brand films for tech companies and startups — with an emphasis on smooth motion graphics and thoughtful interview set design. Nevertheless, I'm always open to new, exciting challenges.
That openness comes from somewhere old, though — the earliest sounds and images I remember still guide plenty of my instincts. The sounds blending through Moby's tracks are among the first memories I'm able to recall. This ambience pierces through a lot of my inspiration, from brutalist architecture and the vast yet serene environments used by cinematographers such as Deakins or van Hoytema, to my inherent love for endurance sports and movement in general.
Sounds blending through Moby’s album 18 are among the first memories I’m able to recall. His electronic music—ambient and minimal, yet genre-intertwining and complex—probably set a basis for my visual style. I find peace in simplicity. In my work, I create tranquil scene settings, thought-provoking dialogues, and abrupt shifts in pacing, using both sound and visual effects to make storytelling more immersive and memorable.
I'm Hugo. I like unique stories, explorative people and projects with bold ideas. I like to think, ask fundamental questions, shoot, edit, design and tweak the shit out of things. The other side of me also likes to manage, strategize, and work in startup-minded teams. Most of all though… I just enjoy to try.
Apart from starting and selling a shoe-repairing business in high school, my (visual) work experience started in 2021, when I began freelancing as a graphic designer for few startups and NGOs in Prague. After some time, I gradually pivoted towards video production. It all started with a bold decision—convincing my classmates to utilize a project week to create a short film, which I ended up directing, shooting, and editing.
What followed was a series of short-form client projects, eventually leading to my enrollment in the Design BA programme at Aalto University—ranked 6th globally in Arts & Design. I moved to Helsinki and expanded into longer-format productions, including introductory brand videos, documentaries, and vlogs. I’ve also incorporated professional equipment and more advanced color grading techniques to enhance the cinematic quality of my work. My current focus lies in motion graphics improvement and developing a documentary/explainer yt channel as a side project.
If not at work, you would probably find me climbing, running or hiking in the mountains with my friends. Still ? We might as well go for an easy run and talk about your project.
By now, you have a sense of me and my work. It's time for me to get to know you. After all, clicking the button below and saying hi surely won't hurt. :)
No matter if you are a founder, an artist, a director or an athlete—if you feel our minds would click together, tapping the button below and saying hi won’t hurt. :))

