Hugo Lebeda

Thoughtful storytelling, accompanied by intriguing visuals and immersive audio, creates a powerful medium—one that communicates with people on multiple levels, resonates with emotions, engraves memories, and ultimately helps shape decisions. As a creative, I focus on producing quality videos that keep viewers intrigued until the very end. I’m not a fan of compromising honesty and truthfulness just for the sake of getting views and cheap success. Providing value, evaluating feedback, and staying consistent in testing various creative directions is the way to get there.

From script drafting to refining based on feedback, from shooting to editing, I prefer to serve as a one-stop-shop solution for my clients. I always start by gaining a firm understanding of the brand’s values and tone of voice. Then, I focus on defining a clear purpose for each video and maintaining open and honest communication, both personally and through my work.

After sharing the first version, I carefully listen to feedback while making sure to rationally explain my decisions. In larger productions, there might be several such iterative rounds. Once the direction is clear, I focus on final refinements and deliver the polished edit, ensuring it’s optimized in both format and content for its intended streaming platform.

Sounds blending through Moby’s album 18 are among the first memories I’m able to recall. His electronic music—ambient and minimal, yet genre-intertwining and complex—probably set a basis for my visual style. I find peace in simplicity. In my work, I create tranquil scene settings, thought-provoking dialogues, and abrupt shifts in pacing, using both sound and visual effects to make storytelling more immersive and memorable.

Apart from starting and selling a shoe-repairing business in high school, my (visual) work experience started in 2021, when I began freelancing as a graphic designer for few startups and NGOs in Prague. After some time, I gradually pivoted towards video production. It all started with a bold decision—convincing my classmates to utilize a project week to create a short film, which I ended up directing, shooting, and editing.

What followed was a series of short-form client projects, eventually leading to my enrollment in the Design BA programme at Aalto University—ranked 6th globally in Arts & Design. I moved to Helsinki and expanded into longer-format productions, including introductory brand videos, documentaries, and vlogs. I’ve also incorporated professional equipment and more advanced color grading techniques to enhance the cinematic quality of my work. My current focus lies in motion graphics improvement and developing a documentary/explainer yt channel as a side project.

If not at work, you would probably find me climbing, running or hiking in the mountains with my friends. Still reading? What if we go for an easy run and talk about your project?

No matter if you are a founder, an artist, a director or an athlete—if you feel our minds would click together, tapping the button below and saying hi won’t hurt. :))