Theragym Introductory Clip
2024
TheraGym is a unique fusion of a fitness and physiotherapy center, often misunderstood by new clients. To clarify its mission, I collaborated with the founder to craft a video that highlights its holistic approach to movement, highly educated trainers, and welcoming, family atmosphere.
Questionnaire Promo
The European Association of Dance-Movement Therapy faces difficulties with union-wide legislation. To address this, they created a form to map the number of active DMTs and their struggles. The video had to be under 90s—informative, inviting, and universally understandable..
The goal was clear: convince as many DMTs to fill the questionnaire by explaining its impact. A dense disclaimer at the start posed a major barrier, so addressing this upfront was crucial. To support engagement, I split James McNamara into three roles—the curious, the bureaucrat, and the informed—adding visual cues like the map and clock animation. Lastly, I used frequent cuts between cozy settings, joyful colors, and jazz, creating a warmly incentivizing atmosphere.
Mastermind III Documentation
While previous clips evoked the style of commercial aftermovies, my output sits on the verge of documentary and a personal vlog, allowing viewers to observe Filip’s reflections and teaching approach, hospitality services as well as interview inputs from students. Although this was a live event, I designed a thorough screenplay for key acts beforehand to construct a continuous storyline,, incorporating intriguing name, hook and clear CTA.
Trainer Profile Videos
2024
Beyond public awareness challenges, TheraGym struggled with the low visibility of some trainers. After in-depth discussions with Jakub (founder) and the trainers, I realized the old website only offered brief text descriptions—impersonal and lacking clarity on each trainer’s unique approach, a crucial parameter for client choice and satisfaction.
To fix this, I scripted and refined personal video profiles with each trainer. Engagingly designed to stay under 90 seconds, they were embedded on the website and optimized for multi-platform use, ensuring quick, effective storytelling across social media and beyond.
2024-25
CKP Courses Promo
I created a series of promotional videos for CKP Seminars, designed to quickly and effectively introduce courses primarily for returning clients. These videos were distributed via email campaigns, WhatsApp/Facebook groups, and social media, ensuring broad reach and engagement.
Each video balances clarity with a natural, informative delivery. The Physiotherapy Consultation covers chronic pain, barefoot footwear, and holistic therapy, while the Stretching Seminar explores techniques, applications, and benefits for training and rehab. I ensured a professional yet approachable feel, keeping key details digestible and engaging.
2025
2024
Filip (the founder of FO Trading) approached me to document a weekend long event (he regularly organises for students in his training program), as previous freelancers failed to capture the authenticity and diversity of Mastermind experience.
The video features the founder as a guide, complemented by scripted inserts addressing client concerns. To enhance authenticity, I ensured every team member and key gym space was included, creating an informative and authentic introduction to TheraGym.