The goal was clear: convince as many DMTs to fill the questionnaire by explaining its impact. A dense disclaimer at the start posed a major barrier, so addressing this upfront was crucial. To support engagement, I split James McNamara into three roles—the curious, the bureaucrat, and the informed—adding visual cues like the map and clock animation. Lastly, I used frequent cuts between cozy settings, joyful colors, and jazz, creating a warmly incentivizing atmosphere.
While previous clips evoked the style of commercial aftermovies, my output sits on the verge of documentary and a personal vlog, allowing viewers to observe Filip’s reflections and teaching approach, hospitality services as well as interview inputs from students. Although this was a live event, I designed a thorough screenplay for key acts beforehand to construct a continuous storyline, incorporating intriguing name, hook and clear CTA.
Beyond public awareness challenges, TheraGym struggled with the low visibility of some trainers. After in-depth discussions with Jakub (founder) and the trainers, I realized the old website only offered brief text descriptions—impersonal and lacking clarity on each trainer’s unique approach, a crucial parameter for client choice and satisfaction.
The European Association of Dance-Movement Therapy faces difficulties with union-wide legislation. To address this, they created a form to map the number of active DMTs and their struggles. The video had to be under 90s—informative, inviting, and universally understandable..
To fix this, I scripted and refined personal video profiles with each trainer. Engagingly designed to stay under 90 seconds, they were embedded on the website and optimized for multi-platform use, ensuring quick, effective storytelling across social media and beyond.
I created a series of promotional videos for CKP Seminars, designed to quickly and effectively introduce courses primarily for returning clients. These videos were distributed via email campaigns, WhatsApp/Facebook groups, and social media, ensuring broad reach and engagement.
Filip (the founder of FO Trading) approached me to document a weekend long event (he regularly organises for students in his training program), as previous freelancers failed to capture the authenticity and diversity of Mastermind experience.
Mastermind III Documentation
Questionnaire Promo
2024
2025
2024
2024-25
TR3E® Brand Film
2026
Structured as a two-act film, Act I sets up the chaos of seasonal fashion production through fast, riotous visuals, while Act II grounds into a product demo, using a physical "TR3E Manual" prop to carry the viewer from problem into software. Working alongside Kristian, I led Act II end-to-end, from script and storyboard to motion and sound design.
Trainer Profile Videos
CKP Courses Promo
TR3E® is a production management platform for fashion brands. The brief was to explain a genuinely complex B2B product—production management, supplier sourcing, compliance— in 2 minutes without losing the audience.
Sono: Launch Video
2026
When Sono, a startup providing AI phone assistants, approached us at Interract, they already had real traction and just needed to spread their message out in the world through a minute-long, easily shareable clip. I therefore directed a YC-style launch video, choosing Helen's eminent former boardroom, designed by Alvar Aalto himself, as the location for the interview.
Following Sono's careful visual language, I enriched the clip with delicate motion graphic inserts to illustrate how smooth the implementation of Sono's assistants is. Finally, to ensure organic approachability, I opted for natural color grade and a subtle layer of SFX.
2024
Theragym Intro Clip
TheraGym is a unique fusion of a fitness and physiotherapy center, often misunderstood by new clients. To clarify its mission, I collaborated with the founder to craft a video that highlights its holistic approach to movement, highly educated trainers, and welcoming, family atmosphere.
The video features the founder as a guide, complemented by scripted inserts addressing client concerns. To enhance authenticity, I ensured every team member and key gym space was included, creating an informative and authentic introduction to TheraGym.
ESA BIC Interviews
2026
I produced a series of interviews for ESA BIC Finland, an incubator supporting startups in space tech. My goal was to guide each startup representative to clearly explain: → what do they do → how it works → why it matters to them and to the rest of the world.
The main challenges lay in designing the interview setup, guiding the interviewees to share their stories in a clear and engaging way, and crafting an intriguing yet natural narrative based on their responses.
Trace Concept Demo
2025
Trace is a web integration for fashion brands that provides customers with transparent information about sourcing, environmental impact etc. The point of the video was to introduce the problem in Act I, quickly demonstrate the product in Act II, and illustrate the entire garment production process in Act III.
I decided to use interview intakes and documentary-like narration in order to establish credibility and trust. To efficiently visualise the product and its features, I created minimal motion graphics and I composed analog stop-motion animations to visually spice up the b-roll. The final edit and grade were conjured by Kristian.
Each video balances clarity with a natural, informative delivery. The Physiotherapy Consultation covers chronic pain, barefoot footwear, and holistic therapy, while the Stretching Seminar explores techniques, applications, and benefits for training and rehab. I ensured a professional yet approachable feel, keeping key details digestible and engaging.
